Suddenly it doesn't seem so incongruous that this place once sold a tartan blazer for Dad. Nor does it seem so incongruous that it would evolve to appeal to hippies and later, bikers. Too bad they couldn't have stuck it out a little longer. They might have made a killing in the days of the combined preppy revival, rise of the urban lumberjack, and heritage Americana obsession, all of it in Massachusetts no less. Can't you just see this on A Continuous Lean? At the very least, it would probably have been a pretty cool place to shop.
p.s. new stuff in the Shop.