19 November 2009

An Affordable Business Card

It occurred to me this morning that business cards might be a handy thing to have in my pocket this weekend for my trip to the Pop Up Flea. I'm sure we'll see some cool stuff, but to some degree I expect it to be a hipster/designer/fashion/menswear/blogger networking party, so a little of the old shameless self promotion couldn't hurt, right?

But I only thought of it this morning, so what to do? Sure, I could just use some business card making software and get some of those perforated card stock sheets for the printer, but that just isn't my style. I like to do things in the most obsolete and time consuming way I can find. So,

I went to the stationary store and picked up a couple dozen of the oak-tag tickets, complete with strings attached, the ran them one by one through my Dad's old Smith Corona 'Super Sterling' manual typewriter.
Yes, this thing actually still had ink on it's ribbon. Remember the smell of a typewriter? I didn't, until I opened the case. It was comforting. Before I got working, The Boy had a grand time banging things out on this quaint machine, as I explained to him that nearly all of the people he meets his age will likely never have seen a typewriter, let alone used one. My Dad wrote all of his college papers on this machine. Hell, I even remember doing a book report or two on it in the sixth grade. How can I get rid of such a thing? Besides, the uneven look of typewritten text, some letters faint, some heavy, some dropped below the line, is a particular something impossible to reproduce with a computer. If you run your finger along the type, you can feel the impression of the letters made by the hammers.

Dig especially the fraction key...seriously. What could say "An Affordable Wardrobe" better than hand typed oak-tag business cards? I almost feel compelled to drop some off at Thom Browne, as long as I'm in the city.

With that, I bid you all farewell until my return on Sunday with reports of the Pop Up Flea. If you're in New York, perhaps we'll run into each other.


32 comments:

lisagh said...

As a former art director I say bravo!!! Brilliant idea and excellent execution.

Percy Chatsworth said...

Brilliant.

While I do love and appreciate Mister Browne's work very much, Thom Browne and things affordable do not go together. Sigh, if only they did.

Pitboss12 said...

I'm surprised that you are even considering going to such an event. You're not trend driven, you don't seem to want to be a hipster, and most importantly you're not the type to spend $150 on an OCBD from the latest "heritage" brand.

Oh well. Have a few drinks and have fun. Those tags are actually very clever and should fit the vibe that the organizers are striving for.

Dallas said...

of all the "famous" bloggers that will be there, you're my favorite

Mason said...

A great idea, made even better by the history behind the typewriter. You can more than hold your own at this Flea, godspeed.

Giuseppe said...

Pitboss,

It's mostly an excuse to go visit fiends in Brooklyn for the weekend. Think of it like a recon. mission. I'll be checking out what to look for in the thrift shops next year.

Anonymous said...

Dear Mr. G,

Shouldn't those (delightful) cards read "anaffordablewardrobe.blogspot.com"? If you take out the "blogspot," you can't see your blog, I believe. That would be a pity: yours is my very favorite clothing blog.

Best,
Sir Cingle

Giuseppe said...

Sir Cingle,

I registered anaffordablewardrobe.com today, and the old blogspot url will forward readers to the blog. Just figured the address lloked more pro tha way.

The Preppy Pauper said...

Brilliant business cards!

Take lots of pics, we want to see what a pop-up flea market looks like!

Brenda said...

You are one seriously cool guy. This was a cool idea, and the tag/cards look great! This made my morning.

Jimmyg said...

Great idea, it's perfect for you. I just bought a nice typewriter at Goodwill for $6.00. Thought I would peck out some letters for my son at college. My dad always typed his letters to me. I could always tell what he was really concerned about by the imprint of the words on the back and the weight of the ink.

FIXED BAYONET METAL SOLDIERS said...

Mad and Cool

Greg D said...

I'd say you nailed it with the business cards - great idea and original. Don't be surprised to see it integrated by some one else after the flea.

Also, I don't see you as the "pop up flea" crowd either as others have mentioned. You're in a league all your own!

Miguel said...

bravo. doesn't get any better than that.

Rebecca said...

What a "stroke" (only us old folks will be able to associate that word with typewriters) of genius! Definitely a memorable card!

Armilyn and David said...

Very nice card. I suspect we'll be seeing a few hangtags next spring or fall from RL or J Crew inspired by it.

David

Anonymous said...

Mr. G,

Fantastic. Yes, ridding oneself of the blogspot tag is a way of looking a bit more respectable on the Interwebs. It's foolish, of course, but a site without Blogger often seems more serious to the rest of the bloging world.

Best,
Sir Cingle

Anonymous said...

StationERY store, not stationary. We presume the store is not mobile!

Pitboss12 said...

G:

Recon sounds like a good excuse. Go to one of the parties, take a few rounds at the (hopefully open) bar and report back.

The Sluice Box said...

While reading your post I thought "brilliant." Then I read the reactions and saw at least three other people felt the same way. So, I'll declare your idea inspired.

Summer is a Verb said...

Très clever...XXOO

robin said...

i bought some of those tags a few years ago with the intent of figuring out how to run them thru the printer...which i never did!

turns out i just needed a typewriter.

good job

Young Fogey said...

That has got to be the absolutely coolest business card ever.

It will be co-opted (i.e., aped) by someone out there, I guarantee it.

Ari said...

Nicely done.

OTC said...

Excellent - I love them. It's creative and memorable but also fits you brand perfectly.

Skip said...

Coolness!

Preppy 101 said...

The cards are perfection. Never, never get rid of the typewriter. The future needs to see "the good ol' days". If you want to show them progress, try to find an IBM selectric! ;-)

ms. mindless said...

i'm pretty late chiming in here, but those are pretty darn amazing!

Mark said...

Good heavens, I just finished doing nearly the same thing. My girlfriend had cardstock laying about, with no intention to use it, so I fed it into the trusty old Underwood Studio 45 and off we went! It creates a fantastic "aged" look that really fits my relaxed Victorian style.

College Research Paper said...

I appreciate the work of all people who share information with others.

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