Seems like every time I touch on the issue of the "Heritage" or "Workwear" trend/concept, the nerve I invariably touch is always a raw one, to say nothing of the inflamed nerve I tend aggravate whenever I receive any form of compensation for the years of hard work I've put into this blog in the form of gratis goods. Anyway, my point is:
I love heritage. If you don't believe me, remember that I've spent the better part of the last three years writing a blog based on a lifetime habit of accumulating old things, to say nothing of my unquenchable thirst for the old and well made things that were once so common. I also think it's great that there's a wave of young people out there with a new found interest in well made old stuff, and its heritage. Any sensible company would seize this opportunity to make this stuff available to a public eager to buy it. Great.
So if "heritage" is going to be used as a marketing tool to get double price for a special set of goods, then make them doubly valuable by giving us real heritage. There is no heritage in things once you restyle them and make them cheaply out of cheaper fabrics while still maintaining a price premium that they never really had in the first place.
Never mind that I bought this sweater in a thrift shop for $2.00. Never mind whether the stuff in these new "Heritage" lines is good or not, or worth the money. A lot of it is nice stuff, a lot of it is junk, but it's new stuff, targeted at a specific demographic and marketed in a specific way. All well and good, or not, depending on how you see it, but it certainly isn't heritage in the true sense.
My grandmother made some of the most memorable food I have ever eaten. She lived to cook and feed people. Her food was honest and old, learned from generations before her, something that lived in her soul. Heritage barely describes it. If I were to take her way of cooking, and make it low fat, gluten free, with turkey breast substituted for red meat for "today's more health conscious lifestyle", that heritage loses something in the translation. True, I may be making something good, but I'm no longer dealing in heritage, not really.
It's largely an argument of semantics, but a valid one.
p.s. fresh goods available in the shop: flannel pants, sweaters, plaid jackets and a vintage USA made North Face parka. Check it out.