This is an old J.Press (I know, you all knew it by the flapped pocket) pink Oxford. The older this shirt gets, the better it looks and the less I iron it.
As for professional laundering and starching, I personally find it a pinch antithetical to the Oxford Cloth Button Down's inherent relaxed and casual appeal. I wash them and iron them myself, and they remain soft as a baby's a**. Save the heavy starch for spread collars and French cuffs.
p.s. this one has a third button at the back of the collar. Anyone know the origin or point of this superfluous third button?